A new road safety campaign has been launched as it is revealed that almost 6,000 people were killed or injured on Kent’s roads in 2015.
In total, 5,801 people were injured or killed with people in cars making up the biggest proportion, followed by motorcyclists, pedestrians, cyclists, and then goods vehicles.
Kent County Council Road Safety Team leader Vicky Watkins said human error is the main factor in 95% of all crashes, but no one road user group is solely to blame.
She said: “Regardless of how people travel, everyone has the same goal; to get safely from one place to another.
“The aim of our Share the Roads campaign is to increase the understanding amongst road users for the challenges and difficulties we all face.
“Deep down we are all the same, we all make mistakes and we all don’t consider others as much as we could.
“Lack of consideration or plain misunderstanding can so easily lead to tragic consequence on the road.
“This is often called Human Error and by highlighting that through better understanding, we can adjust our own behaviour to allow for the challenges others face we hope to make our roads safer.”
Kent County Council’s Road Safety Team is following on from the success of last year’s campaign, which contributed towards an 8% reduction in casualties on Kent roads.
The campaign, which launches next month (September), will focus on the positive actions we can all take to lead to safer journeys for all.
Miss Watkins added: “We can’t always realistically expect every road user to exhibit perfect behaviour all the time.
“By understanding this and allowing more time and space for the mistakes others may make we can reduce the risk of crashes and help to protect all Kent road users.”
The Share the Road campaign will run throughout September and will be targeting all Kent road users through TV, radio, digital and poster advertising throughout the county.