Safeguarding Adults Awareness Week

Purpose of the campaign

Adult safeguardingSafeguarding Adults Awareness Week (October 7-11) is a campaign led by the Kent and Medway Safeguarding Adults Board. It encourages members of the public to help protect vulnerable adults by learning about types of abuse or neglect and how to report their concerns.

We all have a responsibility to look after one another, but some people don’t report their concerns because they don’t know the key signs that something is wrong, they feel it isn’t their business or they don’t know who they should talk to.

The result is that councils, hospitals, police and other organisations miss out on important information that could help them protect adults from exploitation and abuse.

This campaign aims to empower people to act when they are worried about the welfare of another person by ensuring they are confident of the key indicators of abuse and know how and when to report their concerns.

By working together with Kent’s many organisations and the public, we aim to encourage people to act when they believe an adult is at risk.

Adult abuse. See it, report it, stop it. Find out more at:

How you can help

This toolkit contains a variety of resources to help share the word both within and outside your organisation.

Printed posters and leaflets have already been distributed to some key organisations to display and we have also created digital assets anyone can use and adapt.

This includes:

  • An email signature to share internally with staff
  • Social media banners, graphics and videos
  • A poster
  • An information leaflet

Download all campaign assets (67.7MB) V2.0

Our key messages

To be as consistent as possible, we suggest using the hashtags #seereportstop or #seeitreportitstopit alongside the following key messages as a starting point when planning communications activity on your organisation’s channels:

  • Safeguarding is protecting an adult’s right to live in safety and free from abuse and neglect
  • Safeguarding is everyone’s responsibility and anything you notice could form part of a bigger picture
  • The main types of abuse are:
    • physical abuse
    • domestic abuse
    • sexual abuse
    • psychological abuse
    • financial or material abuse
    • modern slavery
    • discriminatory abuse
    • organisational abuse
    • neglect and acts of omission self-neglect
    • forced honour – based violence
    • hate crime
    • mate crime
  • There are key signs for all the above
  • It’s up to all of us to look after each other and if you are worried about someone, talk to them.
  • If you are really worried about someone, contact social services
  • In an emergency, call 999.