A new initiative to inspire people in Kent to get more active outdoors without cost this summer has been launched.
The Everyday Active campaign is run by the team formerly known as Kent Sport, coinciding with its name-change this week to Active Kent and Medway. Its summer initiative #OutdoorsIsFree is intended to highlight the wealth of opportunities to be active outdoors without cost.
#OutdoorsIsFree will be featured across Everyday Active’s website and social media channels to suggest ideas for Kent to save money and move more.
Liz Davidson, Partnership Director at Active Kent and Medway, said: “Covid-19 has further highlighted and intensified many of the long-term inequalities in sport and physical activity – the people who faced the most barriers to activity before the pandemic have struggled the most to be active. We’re delighted to launch this campaign as part of our work to change this.”
#OutdoorsIsFree aims to overcome the barriers to being more active, particularly cost: a major concern in most households at present. It will:
- Highlight free opportunities and activities in Kent from June to the autumn.
- Select opportunities most relevant to people living in less affluent areas.
- Show that becoming more active can be fun, not cost the earth and a little is ‘good enough’
There members of the public will find details of numerous free activities, including walking, running and cycling.
Liz Davidson said Kent Sport’s name-change was intended to reflect the organisation’s new focus, which is on encouraging more people to get physically more active, not necessarily through organised sports clubs.
Active Kent and Medway is one of 43 Active Partnerships in England and its vision is “more people, more active, more often”.
It aims to increase participation in sport and physical activity and promote the benefits of a healthy lifestyle for all Kent residents, especially among under-represented groups, including women, older people, people with disabilities, black and ethnically diverse communities and people from lower socio-economic groups.
Its principal funders are Sport England and Kent County Council, whose strategies set the direction of our work and activity. KCC also hosts the partnership in its offices, providing support services, and is the employer of the Active Kent and Medway team.