An exciting new campaign has been launched to help get the Kent economy back on its feet again and support businesses and residents in Kent.
Moving Forward for Kent, which is being rolled out by Kent County Council and supported by organisations including Visit Kent, Produced in Kent and Kent Invicta Chamber of Commerce, is a simple but flexible marketing tool to help build confidence in Kent’s economic recovery.
The aim is to showcase how businesses are “Moving Forward for Kent” as the county recovers from the economic impacts of an unprecedented pandemic and encourage people to safely return to the economic success that made Kent one of the most dynamic local economies in the country.
The campaign toolkit, which is totally free, is available online and can be easily downloaded, adapted and edited for use by any business in the county, large or small.
Launching the Moving Forward for Kent campaign, KCC Leader Roger Gough said: “Kent residents, services, and the environment have experienced rapid and fundamental change as a result of Covid-19.
“The huge changes to how people live, work and travel have had a significant impact on our every-day lives and we now need to adapt to the changes brought by this huge social and economic shock.
“The road to renewing the county’s economy will not be easy. As part of that road to renewal we are providing businesses with the tools to get involved and participate in the Moving Forward for Kent campaign.
“This will help us to work together to restore confidence, move forward and enjoy the benefits of a thriving local economy again.”
The Moving Forward for Kent campaign is designed to be flexible so it can be used and shared by any business, large or small, in marketing communications activities and materials.
An easily accessible toolkit will provide all the information and marketing assets needed to be part of this county-wide support of a single message that we can, and will, recover from this pandemic as a county.
KCC Cabinet Member for Communications, Shellina Prendergast, said “I am enormously excited by the positivity and energy of the Moving Forward for Kent campaign.
“Now, more than ever, is the time to come together to unite the county with one consistent voice, as it recovers from the economic impacts of this pandemic. By working together, we will amplify the reach, awareness and impact of the campaign.
“We continue to do everything we can to get our economy back on its feet while at the same time protecting the public and putting the safety of the people of Kent first.”
You can support the Moving Forward for Kent campaign by:
- Using the free, easy downloadable visuals as part of your marketing
- Use the #ForKent to achieve maximum coverage and shared experiences
- Share posts with your contacts to amplify positive messages around recovery
- Send KCC your success stories to inspire other businesses in the county
Kent County Council will continue to support businesses and employers and make strategic interventions to support growth, development and economic recovery following Covid-19.
Now we need your support to help make this happen.
You can download the free toolkit at www.kent.gov.uk/forkent and be part of this ambitious campaign to recover from one of the biggest challenges faced in Kent in a generation.
Letter to businesses from KCC Leader Roger Gough and KCC Cabinet Member for Economic Development Mike Whiting:
The coming months and years are going to be among the most challenging in a generation for the Kent economy and for society as a whole.
But the road to renewal is about looking forward and, with that at the forefront of our plans, I am delighted to be able to share with you all an exciting new campaign: Moving Forward for Kent.
Moving Forward for Kent is designed to build and restore local confidence, inspire trust in the future and help us to get the Kent economy get back on its feet again. It is a campaign for us all, large or small, to support.
I urge you to participate and use the brand and the visuals whenever you are talking positively to your customers, suppliers, employees and other stakeholders, about recovery and how you are getting back to business. This might include communicating re-opening times, the launch of a new appointment system, click & collect or delivery service, recruitment and job creation or investment in your business.
Your organisation can get involved by following these simple steps to support the campaign:
Step 1 – use the campaign hashtag #forKent on your social media posts
Step 2 – use the free campaign visuals in your social media posts
Step 3 – use the phrase “Moving Forward for Kent” in your copy
Step 4 – share and support posts that talk about Moving Forward for Kent and are tagged with #forKent and encourage your employees to do so as well
In short, it’s a simple but flexible marketing tool to help build confidence in Kent’s economic recovery and renewal. The campaign toolkit, which is free, is available online at www.kent.gov.uk/forkent and can be easily downloaded, adapted and edited for use by any business in the county, large or small. By working together, we can all Move forward for Kent and I would welcome your support to help make this happen
Already, key business organisations have given their backing to the campaign including Kent Invicta Chamber of Commerce/Kent & Medway Growth Hub, the Institute of Directors, Kent Business School, the Federation of Small Businesses, the Kent Developers Group, The Kent Business Summit and Kent & Medway Cultural Transformation Board.
In addition, key Kent based agencies including Visit Kent, Locate in Kent and Produced in Kent have also given their support to this campaign and we urge you to get involved too. It’s a campaign for businesses and organisations of all shapes and sizes to join, and the more support the campaign gets, the stronger confidence in our local economy will become.