This summer, Change4Life has teamed up with Disney to inspire children to get active with the launch of the new 10 Minute Shake Up campaign.
Led by Public Health England (PHE) and supported locally by Kent County Council, the campaign aims to help children reach the minimum 60 minutes of physical activity they need every day through 10 minute bursts of activity, inspired by Disney characters.
Currently, just 26% of boys and 16% of girls aged five to 15 in the South East meet their recommended 60 minutes of activity every day.[i]
KCC’s Public Health Director Andrew Scott-Clark said: “It is important to start early to support children’s physical and mental health and wellbeing, which is why we are keenly supporting this national PHE campaign in raising the issue of healthy weight and exercise, plus providing information about local support.
“It is crucial that all resources are tapped, particularly as we tackle childhood obesity across the whole system of services across Kent. Exercise is vital to wellbeing, health and academic achievement; we encourage schools, and families with young children, throughout the county to join the 10 Minute Shake Up.”
New this summer, the 10 Minute Shake Up campaign gets kids to join one of four Disney teams, including Frozen, Big Hero 6, Monsters and Toy Story.
There are lots of new and exciting 10 minute games and activities for children to play to try and help their team win by doing as many Shake Ups as they can.
Lizzie Yarnold, British skeleton racer, attended the Kent launch of the PHE campaign at Brookfield Infant School in Aylesford. She said: “As a skeleton racer, living an active lifestyle has helped me get where I am today and exercise is a crucial part of my daily routine.
“Sometimes it can be hard to find time to fit in the right amount of activity on a daily basis, but breaking this down into manageable 10 minute chunks is a really useful way to boost activity levels to keep kids happy and healthy!”
Over a third of children in the UK are overweight, yet 79% of parents with an overweight child do not recognise that they are, and of those that do, 41% do not realise that it is a health risk.[ii]
Furthermore, parents tend to overestimate how active their children are.[iii]
Together Change4Life with Disney aim to inspire children to get active with Disney-inspired activities.
Search Change4Life online to receive a free 10 Minute Shake Up pack for your kids, which includes a Disney themed team wristband with timer, activity cards, a team poster, stickers and wild cards for kids to invent their own Shake Ups.
[i] HSE 2012: VOL 1, Chapter 3: Physical Activity in Children http://www.hscic.gov.uk/catalogue/PUB13218/HSE2012-Ch3-Phys-act-child.pdf
[ii] Park MH, Falconer CL, Saxena S, et al. (2013) Perceptions of health risk among parents of overweight Kids: a cross-sectional study within a cohort. Prev Med 57(1): 55–59.
[iii] Centre for Diet and Activity Research (IDH0069) para 3.1