Families in Gravesend are invited to “Be Food Smart” on Friday 24 February when Public Health England’s (PHE) Change4Life roadshow comes the town.
Recent reports show that childhood obesity in England has reached alarming rates. Currently, 23% of four to five-year-olds are overweight or obese in Kent, increasing to 32.9% in 10- to 11-year-olds.[i]
Supported by Kent County Council (KCC), PHE’s new Change4Life campaign urges parents to ‘Be Food Smart’ and take more control of their children’s diets.
At the event families will see live demonstrations of the new Be Food Smart app that highlights just how much sugar, saturated fat and salt can be found in everyday food and drink that their children consume. They will also receive free Be Food Smart information packs, making it easier to make the healthier choice at home.
The free app helps and encourages families to choose healthier options and works by scanning the barcode of products allowing parents to compare brands, and features food detective activities for children and mini missions the whole family can enjoy.
The campaign also helps parents identify the health harms of children eating and drinking too much sugar, saturated fat and salt, including becoming overweight or obese and developing tooth decay.[ii]
The new Change4Life ‘Be Food Smart’ campaign is touring the country, visiting 29 shopping centres and 40 supermarkets nationally.
KCC’s Deputy Cabinet Member for Public Health, Penny Cole said: “To maintain a healthy weight, we all need to both eat well and move more. Even making small changes can help families to live healthier and longer lives. We support the Change4Life campaign in Kent and think the roadshow is a great way to help raise awareness of the issues and the help available. To find out more about what’s happening in Kent, go to www.kent.gov.uk/change4life”
WHERE: Morrison’s (Gravesend) Coldharbour Rd, Northfleet, Gravesend DA11 8AB
For further information please contact:
Mike Burrell / Mike.Burrell@phe.gov.uk / 01403 214557
Notes to Editors
For further information about the Change4Life Be Food Smart campaign, please contact Change4LifePressOffice@freuds.com / out of hours 0208 200 4400.
[i] National Child Measurement Programme. Available at: http://content.digital.nhs.uk/searchcatalogue?q=national+child+measurement+programme&area=&size=10&sort=Relevance [Accessed November 2016]
[ii] Public Health England. Sugar Reduction – The Evidence for Action. Available at: https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/470179/Sugar_reduction_The_evidence_for_action.pdf [Accessed December 2016]