Tonbridge Dementia Friendly Community (DFC) is inviting businesses to work together to help protect people with the condition from scams.
Each year thousands of pounds are taken from older and vulnerable people all over the UK and those living with dementia can be particularly susceptible.
More than 200 firms have been invited to attend the Dementia Friendly Business Information Exchange event to learn to spot tell-tale signs of people being taking advantage of and what to do when they see it happening.
The day is aimed at local companies and organisations dealing with cash transactions, cashback or any other financial services. By virtue of their position, these businesses can play a key role in uncovering abuse.
The cooperation of these same businesses will be vital in helping DFC achieve its aim of making the town more dementia friendly.
In Kent there are around 21,000 people over the age of 65 living with dementia and the number are expected to rise each year.
KCC works with the Kent Dementia Action Alliance to support people through activities including counselling, coffee mornings and support groups.
Chris Parker, chairman of Tonbridge DFC, said: “Some organisations are involved in national programmes, which is great. However, the problem needs to be tackled in the local community, on every high street and in each organisation.
“Tonbridge DFC aims to make Tonbridge as welcoming, inclusive and safe as possible for vulnerable people.”
The event will be attended by Matthew Scott, Kent Police and Crime Commissioner and a representative from Trading Standards. Mr Scott is partially funding the event in partnership with DFC.
There will also be a Dementia Friends information session which aims to help people understand dementia and why its symptoms leave people living with the disease particularly at risk.
The business exchange takes place on Wednesday, March 7 at the Tonbridge Juddians RFC in The Slade from 5pm to 7.30pm.
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Note for editors
The Dementia Friendly Communities team works as part of a group of Kent Organisations (The Kent Dementia Action Alliance) who want to work together to better meet the needs of people living with dementia so everyone can live well within their communities.
KCC has worked with the Kent Dementia Action Alliance to urge the public to think about how they talk about dementia and particularly negative language such as “sufferer” or “victim”. For more information, visit: http:// dementiafriendlykent.org.uk/press-kdaa.